Seeing Beyond Labels
January 18, 2010
Our five senses collect far more input than we can ever process. To prevent sensory overload, our brain filters and edits the outside world. Through this selection process, our perception of reality is established and maintained. In other words, our reality is a filtered version of REALITY itself.
Subconsciously, our brain selects what we believe is possible, plausible and “real,” while ignoring or blocking everything else. Have you ever been in a noisy room with many conversations going on at once when out of nowhere you hear your name mentioned?
That’s your filter at work. Since you consider your name to be important, your brain filters out the less important information and focuses on your name. It’s this selection and rejection process that establishes your sense of reality. It also establishes what you consider a “problem” and what you consider a “solution.”
Modifying our brain filter isn’t easy. It’s even harder when those around us share similar beliefs and expectations. It’s hard to see a new solution when it has been labeled and accepted as a problem… but it is possible. Read more
Stay Focused on Solutions
October 23, 2009
How many times has a great solution stared you right in the face, yet somehow you missed it? It always seems amazing after the fact, doesn’t it? So how do we start seeing the endless solutions that surround us each and every day? Before answering that question, let’s understand how we miss them in the first place. In part, it’s due to a phenomenon psychologists call “perceptual blindness” or “inattentional blindness.”
Consider the following example: Professor Daniel Simons and his psychology students asked volunteers to watch a short video. In the video, team members (one team dressed in black shirts, the other in white shirts) passed a basketball back and forth. The volunteers were told to count the number of passes made by the team wearing white. At some point, a person in a gorilla suit appears during the video. When the video ended, researchers asked if anybody saw anything unusual. Only half of the volunteers reported seeing the gorilla. The other half reported to have seen nothing unusual.
Here’s a video based on the original study:
How could people not notice the gorilla in the room? Mostly because they weren’t looking for it. They were focused on something else. Magicians have known about this phenomenon for years… so have politicians.
Here’s another example called the “Door Study”
This helps explain how experts can be more susceptible to perceptual blindness than beginners, and why “outsiders” often find solutions that experienced “insiders” miss. Beginners and outsiders are usually more open to possibilities because they don’t make common assumptions. By extension, they’re often better at finding solutions the experts have stopped seeing.
Perceptual blindness sheds much light on why we miss obvious solutions… especially those we mislabel as problems. By focusing on one thing (a problem), we miss something else (a solution). So why not refocus on solutions? This is one of the topics in my upcoming book: “Pink Bat: Turning Problems Into Solutions.” It should be available for the holiday season… I’ll keep you posted.