A few years back, Deere hired me to design a coffee table book that would capture its rich history and more importantly, convey its core values. The title of the book was Genuine Values. I, along with the CEO and a few senior executives, built this idea around the following values: integrity, quality, commitment and innovation. We felt these words best reflected the core values exhibited by its founder and that have successfully guided Deere up to today.

In my new book, Pink Bat: Turning Problems Into Solutions, I share the John Deere story from a different perspective… from its very inception. It’s easy to talk about the after effects… the success story that followed. But when you realize this international corporation started when one young man saw a “problem” as a solution… the story is even more amazing.

Let me take you back 173 years: For U.S. farmers in the eastern states, a cast-iron plow worked fine. But for farmers who tried using it to cultivate crops in the rich Midwest soil, it was a disaster. In fact, attempting to cut through tough prairie ground with a cast-iron plow was problematic to say the least. Trying to use one in the sticky rich soil without it getting clogged was nearly impossible.

Many knowledgeable people (experts) focused on this problem. Perhaps that was the problem. The more they focused on it, the bigger it seemed to become. In time, most people and experts alike concluded it was too big… they accepted the “problem” for what it was and gave up.

Then a young blacksmith (an outsider named John Deere) moved to the Midwest from out east. He learned of this “problematic” situation. But he was a “Pink Bat” thinker… so instead of focusing on the “problems,” he focused on solutions instead. He tried many different plow concepts and while none of them were successful, he learned from each failure and refused to quit.

One day as he walked to work, a glint of sunlight reflected off an old discarded saw blade. To the sawmill, this old blade represented a worthless, worn out piece of steel… a problem. To young John Deere, it was a beautifully honed piece of smooth steel… a perfect solution. After pulling it from the junk pile, he took it to his shop and created a plow that worked great in the rich (previously considered problematic) Midwest soil. The rest, so to speak, is history.

History is filled with Pink Bat examples (unseen solutions mislabeled as problems). What’s more important is that today’s world is full of them, too. They surround us every day. Often they are mislabeled as problems… but they’re really solutions just waiting to be seen. Like John Deere, we are each capable of turning problems into solutions… the key is seeing things for what they are and what they aren’t… and using our imaginations to see them for what they can be.

This content is based on my newly released book: Pink Bat: Turning Problems Into Solutions, available at our store.

His accusation came during a discussion concerning healthcare. Jim’s position was pretty simple: Government should stay the hell out of healthcare… period. After a few more statements along the same vein, I realized Jim, like many U.S. citizens, had taken the bait. By bait, I mean the propaganda that has become the faulty cornerstone of the so-called “healthcare” debate. What made me a radical in his eyes is that I didn’t accept it. I was interested in discussing “health” care… not “sick” care. Jim wanted to argue about government involvement, insurance companies, hospitals, drug companies and so on… politics.

When you stop listening to rhetoric and start looking at reality (facts and evidence), most “problems” start looking different. Healthcare is no exception. It has little to do with the issues being discussed in Washington or in the media.

Take heart disease. It kills 40% of Americans, more than any other injury or ailment… and it’s been doing so for years. So what is heart disease? One of the key components is plaque that builds up in the coronary arteries. If left untreated, it can completely block blood flow to the heart or rupture and form a blood clot causing a heart attack. Why does this happen? Some people have a genetic predisposition. Since my grandfathers died from heart attacks, and since my father has had three bypass surgeries, a stent and most recently, a pacemaker installed, I am one of those people. So I don’t take genetic predispositions lightly, but I also know genetics only set the stage and do not solely determine our fate.

Another indicator is cholesterol. If your cholesterol level is high, you’re at risk of heart disease. The great news… and the news that made me a radical in Jim’s eyes… is that you can avoid heart disease and most other major diseases as well through a “healthy” diet and lifestyle. Other than fish on occasion, I stopped eating meat several years ago. Within three months of doing so, my cholesterol levels dropped 60 points and have remained low ever since. A recent physical had my cholesterol level at 147 mg/dL (according to currently accepted medical belief it should be under 180).

I addressed the “health” problem… not the symptoms. I exercise and eat a plant-based diet… that’s real healthcare and that’s what Jim didn’t want to discuss. He was too focused on symptoms… not causes. It was after I pointed out the cost of typical bypass heart surgery and medical treatment vs. a healthy diet and lifestyle that he called me a radical.

As I enjoyed my wonderful vegetarian dinner, Jim washed down several pills including his high blood pressure and cholesterol medications before digging into his big chicken dinner with greasy fries. What more needed to be said? Since I value our friendship, I decided to change the subject.

When you look at the typical American diet and lifestyle, the health “problem” becomes pretty clear… so does the “solution.” Surgeries and medications address  symptoms… not the root problem. If looking at reality and making intelligent choices that violate or threaten the status quo makes me a radical… then so be it. I proudly accept the title.

In 1951 a new team of researchers rediscovered the formula. But this time, rather than reject it, one of the scientists was intrigued with its bonding properties. By viewing it for what it really was (and by contrast, seeing it for what it wasn’t), he set his imagination to work and saw it for what it could be.

His solution? Cyanoacrylates made for an amazing SUPER GLUE! In fact, it could bond almost anything you could imagine. The stickiness problem became the solution… or so it seemed.

Paradoxically, when it was discovered that the formula really did bond nearly anything, including human skin, its strength quickly became its perceived weakness. For the company planning to produce this new product, the potential legal issues and dangers far outweighed the benefits. Once again, cyanoacrylates became a problem.

That is, until the U.S. military heard about it. At the time, doctors in Vietnam were looking for a quick way to suture wounded soldiers. This “problem” substance once again became a great solution and saved many people’s lives in the process. Cyanoacrylates in one form or another are still being used today in medical applications around the world.

By adding a warning label to the tube, Super Glue quickly became a household solution. In addition to fixing broken items, mending wounds, cyanoacrylates is a solution for many other things as well… including a forensic tool to capture latent fingerprints on non-porous surfaces like glass, plastic, etc.

And to think it was once considered a problem! How many solutions have you mistakenly rejected and shelved as problems? Maybe it’s time to revisit some of them—through new lenses. The key to finding solutions is to see things for what they are… and not what they’re labeled… or what we want them to be. By keeping an open mind, and applying our imaginations, we can create a world filled with new solutions and endless opportunities.

This content is based on my newly released book: Pink Bat: Turning Problems Into Solutions, available at our store.

Since our brain filters through volumes of random data each moment, selecting and rejecting evidence to support our beliefs, we need to consciously define and focus our attention on what it is we are seeking.

Look at the following words and quickly say the actual color aloud (not the word).

If you’re like most people, even this simple challenge requires effort to reprogram your brain. With practice, this task becomes easier once you focus more on the color and less on the actual word.

What we believe and focus on… becomes our reality. If you go out looking for trouble, you’ll find it. If you focus on happiness, it will appear. Once you decide what you’re looking for, your brain will go to work to find it and make it your reality. Whether you’re focused on problems or solutions, it doesn’t matter… your brain will subconsciously gather evidence and make it your reality.

Remember, evidence that could disprove our beliefs is marginalized or blocked by our brain filters, while weaker or even false evidence is distorted or enhanced to support them.

Since labeling something helps make it so, why not start by labeling a “problem” as a “solution”? While this may seem counterintuitive at first, successful people have been seeing problems as solutions since the beginning of time.

The next time you’re faced with “problems” consider this… unseen solutions (Pink Bats) seem to emerge more frequently when “problems” are abundant. In math, when you multiply negative numbers, you get a positive solution. The same often holds true with problems (negatives). As they multiply, “Pink Bats Solutions” appear… the key is to suspend our judgments, use our imaginations and remain open-minded enough to see them.

This content is based on my newly released book: Pink Bat: Turning Problems Into Solutions, available at our store for a special introductory price of $12.

Subconsciously, our brain selects what we believe is possible, plausible and “real,” while ignoring or blocking everything else. Have you ever been in a noisy room with many conversations going on at once when out of nowhere you hear your name mentioned?

That’s your filter at work. Since you consider your name to be important, your brain filters out the less important information and focuses on your name. It’s this selection and rejection process that establishes your sense of reality. It also establishes what you consider a “problem” and what you consider a “solution.”

Modifying our brain filter isn’t easy. It’s even harder when those around us share similar beliefs and expectations. It’s hard to see a new solution when it has been labeled and accepted as a problem… but it is possible.

Mislabeling happens everywhere. You can see it in business, education… actually you can find it in every aspect of life… once you start looking. When we learn to see beyond labels, new realities start to emerge. This is where enormous potential exists.

It’s difficult to find new solutions when we override reality with misguided labels and beliefs. It’s like being lost… yet continuing to follow a flawed road map. Sometimes it’s a good idea to look out the windshield to see where you really are… the map (and label) is never the territory. When we believe how things should or shouldn’t be, rather than how they are, we are living inside an illusion.

The more we accept illusions, the more we block out reality. Likewise, when we focus on problems, we block out solutions. We can become so focused on “problems,” we can’t see anything else.

Look at this series of geometric shapes:

At first they appear meaningless. That’s because most people focus on the black shapes and ignore the white shapes in between. When you focus on the white shapes, the black shapes become less important and suddenly, “SOLUTIONS” appear.

Many “problems” are mislabeled, unseen solutions… and at the very least, new opportunities just waiting for you to recognize them and take action.

This content is based on my newly released book: Pink Bat: Turning Problems Into Solutions, available at our store for a special introductory price of $12.

Consider the following example: Professor Daniel Simons and his psychology students asked volunteers to watch a short video. In the video, team members (one team dressed in black shirts, the other in white shirts) passed a basketball back and forth. The volunteers were told to count the number of passes made by the team wearing white. At some point, a person in a gorilla suit appears during the video. When the video ended, researchers asked if anybody saw anything unusual. Only half of the volunteers reported seeing the gorilla. The other half reported to have seen nothing unusual.

Here’s a video based on the original study:

Click here to view the embedded video.

How could people not notice the gorilla in the room? Mostly because they weren’t looking for it. They were focused on something else. Magicians have known about this phenomenon for years… so have politicians.

Here’s another example called the “Door Study”

This helps explain how experts can be more susceptible to perceptual blindness than beginners, and why “outsiders” often find solutions that experienced “insiders” miss. Beginners and outsiders are usually more open to possibilities because they don’t make common assumptions. By extension, they’re often better at finding solutions the experts have stopped seeing.

Perceptual blindness sheds much light on why we miss obvious solutions… especially those we mislabel as problems. By focusing on one thing (a problem), we miss something else (a solution). So why not refocus on solutions? This is one of the topics in my upcoming book: “Pink Bat: Turning Problems Into Solutions.” It should be available for the holiday season… I’ll keep you posted.