While labels simplify the world, provide context and help us organize our thoughts, they don’t define reality. In business, people are given titles to describe a role or position. These labels don’t describe who they are, or what they’re capable of doing. The same holds true with children. Have you ever heard a conversation along these lines?

“My daughter is gifted… she’s in all the advanced classes!”

“That’s wonderful, my son is LD… actually, he’s ADD… and in special classes.

“My oldest son is ADHD and he went on to college. My daughter is average… she’s getting by in regular classes… if she worked harder she could be in AP courses.”

On and on it goes, label after label, never recognizing that these limiting labels don’t define their children. These labels help institutions and adults organize, categorize and contextualize their thoughts and objectives. Furthermore, adhering to these labels is not only limiting, it can skew a person’s real potential. Embracing labels keeps the “experts” responsible for coining them in business. And this promotes more label making. Most “experts” have special titles themselves. These special labels are valuable to those who wear them. They say, “I’m qualified and smart”… regardless of whether it’s true or not.

It’s easy to be fooled by labels. We see it regularly in politics. Someone is labeled a liberal, moderate, conservative… and so on. But when you study their actions (not their words), you realize that many labels don’t align with reality. Regardless of the subject matter, once you start looking beyond labels and focusing on reality, the world appears very differently… and the door to new possibilities swings open.

In my book, “Pink Bat: Turning Problems Into Solutions” I discuss a psychological phenomenon we all suffer from called perceptual blindness. In essence, our mind filters the world around us… and what we let in becomes our reality. This is what makes labels dangerous… they can prevent us from seeing the big picture… the “real” world.

For the next few weeks, take note of all the words and labels people use to describe you. Think about the words and labels you use to describe yourself. Do the same with your children, family members and peers. Once you become conscious of labels, you will begin to see how limiting and often skewed they can be. Labels don’t define reality… and they certainly don’t define us… unless we let them.

A few years back, Deere hired me to design a coffee table book that would capture its rich history and more importantly, convey its core values. The title of the book was Genuine Values. I, along with the CEO and a few senior executives, built this idea around the following values: integrity, quality, commitment and innovation. We felt these words best reflected the core values exhibited by its founder and that have successfully guided Deere up to today.

In my new book, Pink Bat: Turning Problems Into Solutions, I share the John Deere story from a different perspective… from its very inception. It’s easy to talk about the after effects… the success story that followed. But when you realize this international corporation started when one young man saw a “problem” as a solution… the story is even more amazing.

Let me take you back 173 years: For U.S. farmers in the eastern states, a cast-iron plow worked fine. But for farmers who tried using it to cultivate crops in the rich Midwest soil, it was a disaster. In fact, attempting to cut through tough prairie ground with a cast-iron plow was problematic to say the least. Trying to use one in the sticky rich soil without it getting clogged was nearly impossible.

Many knowledgeable people (experts) focused on this problem. Perhaps that was the problem. The more they focused on it, the bigger it seemed to become. In time, most people and experts alike concluded it was too big… they accepted the “problem” for what it was and gave up.

Then a young blacksmith (an outsider named John Deere) moved to the Midwest from out east. He learned of this “problematic” situation. But he was a “Pink Bat” thinker… so instead of focusing on the “problems,” he focused on solutions instead. He tried many different plow concepts and while none of them were successful, he learned from each failure and refused to quit.

One day as he walked to work, a glint of sunlight reflected off an old discarded saw blade. To the sawmill, this old blade represented a worthless, worn out piece of steel… a problem. To young John Deere, it was a beautifully honed piece of smooth steel… a perfect solution. After pulling it from the junk pile, he took it to his shop and created a plow that worked great in the rich (previously considered problematic) Midwest soil. The rest, so to speak, is history.

History is filled with Pink Bat examples (unseen solutions mislabeled as problems). What’s more important is that today’s world is full of them, too. They surround us every day. Often they are mislabeled as problems… but they’re really solutions just waiting to be seen. Like John Deere, we are each capable of turning problems into solutions… the key is seeing things for what they are and what they aren’t… and using our imaginations to see them for what they can be.

This content is based on my newly released book: Pink Bat: Turning Problems Into Solutions, available at our store.

In 1951 a new team of researchers rediscovered the formula. But this time, rather than reject it, one of the scientists was intrigued with its bonding properties. By viewing it for what it really was (and by contrast, seeing it for what it wasn’t), he set his imagination to work and saw it for what it could be.

His solution? Cyanoacrylates made for an amazing SUPER GLUE! In fact, it could bond almost anything you could imagine. The stickiness problem became the solution… or so it seemed.

Paradoxically, when it was discovered that the formula really did bond nearly anything, including human skin, its strength quickly became its perceived weakness. For the company planning to produce this new product, the potential legal issues and dangers far outweighed the benefits. Once again, cyanoacrylates became a problem.

That is, until the U.S. military heard about it. At the time, doctors in Vietnam were looking for a quick way to suture wounded soldiers. This “problem” substance once again became a great solution and saved many people’s lives in the process. Cyanoacrylates in one form or another are still being used today in medical applications around the world.

By adding a warning label to the tube, Super Glue quickly became a household solution. In addition to fixing broken items, mending wounds, cyanoacrylates is a solution for many other things as well… including a forensic tool to capture latent fingerprints on non-porous surfaces like glass, plastic, etc.

And to think it was once considered a problem! How many solutions have you mistakenly rejected and shelved as problems? Maybe it’s time to revisit some of them—through new lenses. The key to finding solutions is to see things for what they are… and not what they’re labeled… or what we want them to be. By keeping an open mind, and applying our imaginations, we can create a world filled with new solutions and endless opportunities.

This content is based on my newly released book: Pink Bat: Turning Problems Into Solutions, available at our store.

Since our brain filters through volumes of random data each moment, selecting and rejecting evidence to support our beliefs, we need to consciously define and focus our attention on what it is we are seeking.

Look at the following words and quickly say the actual color aloud (not the word).

If you’re like most people, even this simple challenge requires effort to reprogram your brain. With practice, this task becomes easier once you focus more on the color and less on the actual word.

What we believe and focus on… becomes our reality. If you go out looking for trouble, you’ll find it. If you focus on happiness, it will appear. Once you decide what you’re looking for, your brain will go to work to find it and make it your reality. Whether you’re focused on problems or solutions, it doesn’t matter… your brain will subconsciously gather evidence and make it your reality.

Remember, evidence that could disprove our beliefs is marginalized or blocked by our brain filters, while weaker or even false evidence is distorted or enhanced to support them.

Since labeling something helps make it so, why not start by labeling a “problem” as a “solution”? While this may seem counterintuitive at first, successful people have been seeing problems as solutions since the beginning of time.

The next time you’re faced with “problems” consider this… unseen solutions (Pink Bats) seem to emerge more frequently when “problems” are abundant. In math, when you multiply negative numbers, you get a positive solution. The same often holds true with problems (negatives). As they multiply, “Pink Bats Solutions” appear… the key is to suspend our judgments, use our imaginations and remain open-minded enough to see them.

This content is based on my newly released book: Pink Bat: Turning Problems Into Solutions, available at our store for a special introductory price of $12.

Consider the following example: Professor Daniel Simons and his psychology students asked volunteers to watch a short video. In the video, team members (one team dressed in black shirts, the other in white shirts) passed a basketball back and forth. The volunteers were told to count the number of passes made by the team wearing white. At some point, a person in a gorilla suit appears during the video. When the video ended, researchers asked if anybody saw anything unusual. Only half of the volunteers reported seeing the gorilla. The other half reported to have seen nothing unusual.

Here’s a video based on the original study:

Click here to view the embedded video.

How could people not notice the gorilla in the room? Mostly because they weren’t looking for it. They were focused on something else. Magicians have known about this phenomenon for years… so have politicians.

Here’s another example called the “Door Study”

This helps explain how experts can be more susceptible to perceptual blindness than beginners, and why “outsiders” often find solutions that experienced “insiders” miss. Beginners and outsiders are usually more open to possibilities because they don’t make common assumptions. By extension, they’re often better at finding solutions the experts have stopped seeing.

Perceptual blindness sheds much light on why we miss obvious solutions… especially those we mislabel as problems. By focusing on one thing (a problem), we miss something else (a solution). So why not refocus on solutions? This is one of the topics in my upcoming book: “Pink Bat: Turning Problems Into Solutions.” It should be available for the holiday season… I’ll keep you posted.

According to what I’ve read and experienced, people who write down their goals have a greater chance of reaching them. I believe the same holds true for people who write down their creative thoughts and ideas. The chance of discovering creative solutions that work successfully increases significantly.

Creative ideas are fleeting gifts. The question isn’t whether you have them (everyone does), but whether you take these gifts seriously and record them. Since we never know where or when they’ll strike us (walking, sleeping, shaving…), it’s important to be prepared at all times.

A few months back, while taking a shower, I was struck by a childhood event that involved a broken plastic baseball bat. It came out of left field (no pun intended) and started connecting to a plethora of today’s so called “problems.”

Within moments it grew beyond control and crystallized in my brain. By the time I finished showering, dried off, put on some clothes and found my notebook, many fragments had already disappeared. I wrote down what I could remember and over the next few weeks filled in the missing pieces.

The result? My new book, The Pink Bat: Turning Problems Into Solutions, is scheduled for release this fall. If I hadn’t taken the time to write down those fragments at that moment, the ideas for this book would have vanished.

I’ve carried notebooks (journals, sketchbooks, etc.) for nearly twenty years. Recently I’ve begun to realize these rough and random ideas truly are fleeting gifts. Some people accept them—most people don’t. They take them for granted, think they’ll return, or simply ignore them. Rarely do they return—and they never appear the same way twice.

I’ve lost countless ideas these ways myself. But I’m learning!

According to history, Beethoven carried a small notebook with him at all times. He’d fill the pages with rough ideas and then put it away and start a new one. After a month or so, he’d revisit the old one and if anything struck him he would refine it and transfer it to a second notebook. By the time his ideas reached the third notebook, they were well on the way to becoming a sonata.

Consider Leonardo da Vinci, Darwin, Beethoven, Dylan, Edison, Jefferson, Einstein, Matisse, Van Gogh, Hemingway… the list of famous notebook carriers is long. It seems people who have created something new or made significant contributions to business, society, science or art, have something in common—they all write down their ideas.

I’ve often wondered, “Is it because they were brilliant that they wrote down their ideas?” or “Did the act of writing down their ideas contribute to their brilliance?”