High Line Solution
June 20, 2011
Back in the 90′s, former New York mayor, Rudy Giuliani, along with a number of Manhattan citizens identified a major problem. The problem was an abandoned elevated rail… it was “standing in the way of progress.”
The High Line was built in the 1930s to provide freight service to Manhattan’s largest industrial district. Back in the day, the High Line moved freight cars through the center of blocks, connecting them directly to businesses, factories and warehouses. In addition, by elevating the tracks, the number of pedestrian deaths caused by train accidents was greatly reduced. The High Line, so it seemed, was a successful solution on many levels.
Starting in the 1950s, the growth in interstate trucking caused a drop in rail traffic. This trend continued into the 60s, when due to lack of demand, the southernmost section of the High Line was demolished. In 1980, the High Line was shut down. In the eyes of most people, this historic solution had become a major problem.
Citizens and property owners lobbied for the removal of this abandoned relic. Mayor Giuliani adamantly agreed… it was indeed a serious problem. If progress was to be made, this eyesore must go. The High Line was slated for demolition.
Like all great Pink Bat thinkers, freelance writer Joshua David and artist Robert Hammond remained open-minded. They knew that a “problem” is often a mislabeled solution… just waiting to be seen. The two first met in 1999 at a community meeting slated to discuss the High Line’s future. Read more
“Pink Bat” Stairs
January 25, 2011
This short video is an excellent (and fun) example of “Pink Bat” thinking… turning “problems” into solutions. The perceived problem was the stairs… most people preferred using the escalator instead.
When we look past accepted labels, suspend our judgment, and tap into our creativity… a real world of possibilities emerges. Consider the “Pink Bat” elevator example… and to think it was also considered a problem! Are you surrounded by “problems”… or are they unseen solutions, just waiting for you to see them? The world we focus on is the world we create. Have fun turning problems into solutions.
“Pink Bat” Thinking
January 24, 2011
Today, top mortgage lenders have the lowest referral rating of any business sector: 89% of customers are dissatisfied. Most would see this as a “problem”… but not Quicken Loans. By changing perception and focusing on “Turning Problems Into Solutions,” they now have a 94% referral rating! That’s “Pink Bat” Thinking… making creativity and innovation work. To learn more, click here and read this Huffington Post article by Jason Schmitt.
“Pink Bat” Cure
October 17, 2010
Last October I wrote the following:
It’s late. The final Pink Bat manuscript is due tomorrow. From my office I can see several Chicago landmark buildings lit with pink lights. It’s Breast Cancer Awareness Month. Amidst this pink glow—the posters, the ribbons, and special events—we are all reminded of the search for solutions to save lives. The color connection to this cause… and my book title… is obvious. Less obvious, but more relevant, is the thinking found inside.
For every problem, there exists a solution… and at the very least, an opportunity. Breast cancer is no different. But it takes an open mind… imagination, purpose and passion… to find it. In time, this “problem” will be viewed differently… and an unseen solution will appear. Perhaps an outsider will see what experienced insiders have missed. Someone less influenced by perceptual blindness… an unlikely suspect.
Read more
Pink Bat Video
September 11, 2010

The idea for this video struck me one evening after seeing a UPS commercial. Uncertain of the best way to turn my concept into reality, I called my friend Ryan Schiewe to see if he had any ideas. As expected, he had several. Most involved green screens, projectors, special digital effects, large studios… and big budgets.
“What if I stood at a real whiteboard and you actually filmed me drawing?” I suggested. Ryan agreed to give it a try but stressed, “We won’t be able to refine or manipulate your drawings to look perfect… like those in the UPS commercials.” After purchasing a 4’ x 8’ sheet of whiteboard material, we set up a makeshift studio in Ryan’s living room and did a few quick tests. Before long, we concluded while this approach was somewhat problematic—and not real plausible—it was possible. That was all it took. Read more
Beyond Labels
May 21, 2010
An author, enigma, husband, lazy, philosopher, stupid, intelligent, uncle, dreamer, kind, father, sincere, creative genius, son, public speaker, radical, friend, loving, designer, liberal, conservative, insightful, extremist, smart ass, brilliant, idiot, businessman, brother, left-wing, right-wing… these are some of the words and labels people have used to describe me over the past year. Some have been shared directly, others behind my back. While some labels are more objective and useful to communicate, others are subjective and open to interpretation. Notice the contradictions in my labels? That’s because they are projections. Labels reflect as much about the labeler as they do the person being labeled. Since I put little merit in subjective labels, I try not to let them influence my thinking. As people we are more than labels… and reality always trumps words.
While labels simplify the world, provide context and help us organize our thoughts, they don’t define reality. In business, people are given titles to describe a role or position. These labels don’t describe who they are, or what they’re capable of doing. The same holds true with children. Have you ever heard a conversation along these lines?
“My daughter is gifted… she’s in all the advanced classes!”
“That’s wonderful, my son is LD… actually, he’s ADD… and in special classes.
“My oldest son is ADHD and he went on to college. My daughter is average… she’s getting by in regular classes… if she worked harder she could be in AP courses.” Read more
John Deere’s Pink Bat
February 2, 2010
Deere & Company was founded in 1837. Since its humble beginnings, it has grown into an international corporation that today employs approximately 56,000 people throughout the world.
A few years back, Deere hired me to design a coffee table book that would capture its rich history and more importantly, convey its core values. The title of the book was Genuine Values. I, along with the CEO and a few senior executives, built this idea around the following values: integrity, quality, commitment and innovation. We felt these words best reflected the core values exhibited by its founder and that have successfully guided Deere up to today.
In my new book, Pink Bat: Turning Problems Into Solutions, I share the John Deere story from a different perspective… from its very inception. It’s easy to talk about the after effects… the success story that followed. But when you realize this international corporation started when one young man saw a “problem” as a solution… the story is even more amazing. Read more


