Beyond Labels

May 21, 2010

An author, enigma, husband, lazy, philosopher, stupid, intelligent, uncle, dreamer, kind, father, sincere, creative genius, son, public speaker, radical, friend, loving, designer, liberal, conservative, insightful, extremist, smart ass, brilliant, idiot, businessman, brother, left-wing, right-wing… these are some of the words and labels people have used to describe me over the past year. Some have been shared directly, others behind my back. While some labels are more objective and useful to communicate, others are subjective and open to interpretation. Notice the contradictions in my labels? That’s because they are projections. Labels reflect as much about the labeler as they do the person being labeled. Since I put little merit in subjective labels, I try not to let them influence my thinking. As people we are more than labels… and reality always trumps words.

While labels simplify the world, provide context and help us organize our thoughts, they don’t define reality. In business, people are given titles to describe a role or position. These labels don’t describe who they are, or what they’re capable of doing. The same holds true with children. Have you ever heard a conversation along these lines?

“My daughter is gifted… she’s in all the advanced classes!”

“That’s wonderful, my son is LD… actually, he’s ADD… and in special classes.

“My oldest son is ADHD and he went on to college. My daughter is average… she’s getting by in regular classes… if she worked harder she could be in AP courses.” Read more

John Deere’s Pink Bat

February 2, 2010

Deere & Company was founded in 1837. Since its humble beginnings, it has grown into an international corporation that today employs approximately 56,000 people throughout the world.

A few years back, Deere hired me to design a coffee table book that would capture its rich history and more importantly, convey its core values. The title of the book was Genuine Values. I, along with the CEO and a few senior executives, built this idea around the following values: integrity, quality, commitment and innovation. We felt these words best reflected the core values exhibited by its founder and that have successfully guided Deere up to today.

In my new book, Pink Bat: Turning Problems Into Solutions, I share the John Deere story from a different perspective… from its very inception. It’s easy to talk about the after effects… the success story that followed. But when you realize this international corporation started when one young man saw a “problem” as a solution… the story is even more amazing. Read more

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