The High Line was built in the 1930s to provide freight service to Manhattan’s largest industrial district. Back in the day, the High Line moved freight cars through the center of blocks, connecting them directly to businesses, factories and warehouses. In addition, by elevating the tracks, the number of pedestrian deaths caused by train accidents was greatly reduced. The High Line, so it seemed, was a successful solution on many levels.

Starting in the 1950s, the growth in interstate trucking caused a drop in rail traffic. This trend continued into the 60s, when due to lack of demand, the southernmost section of the High Line was demolished. In 1980, the High Line was shut down. In the eyes of most people, this historic solution had become a major problem.

Citizens and property owners lobbied for the removal of this abandoned relic. Mayor Giuliani adamantly agreed… it was indeed a serious problem. If progress was to be made, this eyesore must go. The High Line was slated for demolition.

Like all great Pink Bat thinkers, freelance writer Joshua David and artist Robert Hammond remained open-minded. They knew that a “problem” is often a mislabeled solution… just waiting to be seen. The two first met in 1999 at a community meeting slated to discuss the High Line’s future.

“I was in love with the steel structure, the rivets, the ruin. I assumed that some civic group was going to try and preserve it, and I saw that it was on the agenda for a community board meeting. I went to see what was going on, and Josh was sitting next to me. We were the only people at the meeting who were interested in saving it,” Hammond told Paul Goldberger, Pulitzer Prize-winning architecture critic and writer. (read “Miracle Above Manhattan”)

After convincing railroad officials to let them visit the site, these two citizens were overwhelmed by its potential. By focusing on the possibilities, they took action and created the community group, “Friends of the High Line,” and by extension, turned a perceived problem into a real solution.

Today, the High Line is a beautiful elevated park similar to the Promenade Plantée in Paris. Its designers, architects and developers also gleaned inspiration from another urban “Pink Bat” solution, Millennium Park in Chicago. At 25 feet above the streets, New Yorkers and visitors experience beautiful landscapes, plantings, views of the city, the Hudson River… and much more. The High Line, once considered a major problem, has created a renaissance of sorts in the surrounding neighborhoods. It’s spurred new business and real estate development all along the line.

What was standing in the way of progress wasn’t an outdated elevated train line, but a serious case of perceptual blindness. When we label something a problem, we stop seeing it for what it is… or what it can be. How many of your “problems” are actually mislabeled solutions?

It’s late. The final Pink Bat manuscript is due tomorrow. From my office I can see several Chicago landmark buildings lit with pink lights. It’s Breast Cancer Awareness Month. Amidst this pink glow—the posters, the ribbons, and special events—we are all reminded of the search for solutions to save lives. The color connection to this cause… and my book title… is obvious. Less obvious, but more relevant, is the thinking found inside.

For every problem, there exists a solution… and at the very least, an opportunity. Breast cancer is no different. But it takes an open mind… imagination, purpose and passion… to find it. In time, this “problem” will be viewed differently… and an unseen solution will appear. Perhaps an outsider will see what experienced insiders have missed. Someone less influenced by perceptual blindness… an unlikely suspect.

My reasons for writing Pink Bat were to plant some seeds, capture imaginations, and inspire people to see the world in a new light. I hope I’ve accomplished these objectives in some way.

You can live each day in a world filled with “problems,” or rise each morning and embrace a world filled with unseen solutions… eager for you to find them. The decision is yours… both worlds exist. The one you choose is the one you will create.

A year has passed… and much has changed.

According to the American Cancer Society, about 1.3 million women will be diagnosed with breast cancer and about 465,000 will die from the disease. This is unacceptable.

On a personal note, my mom was diagnosed with colon cancer a few months ago and my father-in-law with bladder cancer. They are both currently in treatment. Hopefully these cancers were caught in time. Whether it’s breast cancer or any other kind of cancer, prevention and early detection are key.

As I write this post, Pink Bat is back at press—again. It has done well and I have received many positive responses—personal stories, examples and insights. Thank you. In light of all that’s happened since releasing it, and all that remains, I’m discounting Pink Bat this month to $11.95 and donating a portion of the proceeds to cancer research for every book sold.

Be inspired! Watch the Pink Bat video.

While labels simplify the world, provide context and help us organize our thoughts, they don’t define reality. In business, people are given titles to describe a role or position. These labels don’t describe who they are, or what they’re capable of doing. The same holds true with children. Have you ever heard a conversation along these lines?

“My daughter is gifted… she’s in all the advanced classes!”

“That’s wonderful, my son is LD… actually, he’s ADD… and in special classes.

“My oldest son is ADHD and he went on to college. My daughter is average… she’s getting by in regular classes… if she worked harder she could be in AP courses.”

On and on it goes, label after label, never recognizing that these limiting labels don’t define their children. These labels help institutions and adults organize, categorize and contextualize their thoughts and objectives. Furthermore, adhering to these labels is not only limiting, it can skew a person’s real potential. Embracing labels keeps the “experts” responsible for coining them in business. And this promotes more label making. Most “experts” have special titles themselves. These special labels are valuable to those who wear them. They say, “I’m qualified and smart”… regardless of whether it’s true or not.

It’s easy to be fooled by labels. We see it regularly in politics. Someone is labeled a liberal, moderate, conservative… and so on. But when you study their actions (not their words), you realize that many labels don’t align with reality. Regardless of the subject matter, once you start looking beyond labels and focusing on reality, the world appears very differently… and the door to new possibilities swings open.

In my book, “Pink Bat: Turning Problems Into Solutions” I discuss a psychological phenomenon we all suffer from called perceptual blindness. In essence, our mind filters the world around us… and what we let in becomes our reality. This is what makes labels dangerous… they can prevent us from seeing the big picture… the “real” world.

For the next few weeks, take note of all the words and labels people use to describe you. Think about the words and labels you use to describe yourself. Do the same with your children, family members and peers. Once you become conscious of labels, you will begin to see how limiting and often skewed they can be. Labels don’t define reality… and they certainly don’t define us… unless we let them.

The next day I saw Claire walking one of her dogs. I smiled, waved and said good morning. To my surprise, she just stared at me. Her warm smile and friendly demeanor were missing. That evening, I shared my experience with Anne. “Maybe she was deep in thought?” That was possible but it didn’t seem likely. “Plus, she actually looked a bit angry,” I added. When Anne pointed out that I might be over analyzing the situation and that I can sometimes be a bit overly sensitive… I concluded she was probably right.

But her theory was quickly dispelled the following morning when Anne and I both saw Claire on one of her walks. We smiled, waved and said, “Good morning… it looks like it’s going to be beautiful today!” Claire not only didn’t respond… she actually looked irritated and turned away. We couldn’t believe it. “Did you say something yesterday that could have offended her?” Anne asked. I certainly couldn’t think of anything. A few days later a similar encounter took place… and then again a day after that. I was growing tired of going out of my way to be nice, only to be shunned.

Another week passed and I was talking to a neighbor when Claire walked by. Again, I smiled and said hello… and as I had come to expect, she walked past without even acknowledging my presence. When I asked my neighbor if she knew Claire, she responded, “YES… I think she has mental problems… and I’m not alone in this thinking. She’s really moody… we’ve just stopped trying to be nice to her.”

The following day my son, Mark, and his dog stopped by to visit. Not being used to the city, Marley was a bit anxious so I decided to take him for a walk to calm him down. When the elevator doors opened, we encountered two barking dogs in the lobby… and Marley made three. One of the dogs was Claire’s and she was struggling to control him. To avoid a dogfight, I quickly led Marley down the hall and out a side door. After a long walk, we returned to a peaceful dog-free lobby.

Back in our apartment, I was reminded that Marley didn’t have any dog food… so I went to get him some. On the way down, the elevator stopped and Claire entered. I smiled reluctantly and said, “Wow, that was quite a ruckus in the lobby.” She looked at me with a blank stare but said nothing. Then I added, “That was Marley… he’s just visiting for the day. He’s a good dog… just a bit anxious.”

Then she leaned forward and smiled, “Oh, was that you, Michael?” I thought about what my neighbor had said and wondered if she was having a psychotic break from reality. “Yes,” I answered, “and I’m sorry if we added to the chaos.” “No, not at all… I didn’t know that was you.” Then Claire proceeded to shift my reality, “I don’t know if I mentioned to you and your lovely wife, but I’m legally blind. Beyond a few feet, everything is blurry.” I was speechless… all my encounters with Claire flashed through my mind… I was always out of her range. I felt ashamed for having created a false perception of a wonderful person. It wasn’t Claire who was blind… it was me… and those around her.

I told Anne about Claire’s condition and informed my neighbor, too. It’s easy to jump to conclusions… people do it all the time. Whether it’s business, politics or friends, we subconsciously select the evidence that proves our beliefs while we reject or miss the parts that don’t. Perceptual blindness is a very real condition. Sometimes, our overwhelming evidence can actually blind us.

Consider the following example: Professor Daniel Simons and his psychology students asked volunteers to watch a short video. In the video, team members (one team dressed in black shirts, the other in white shirts) passed a basketball back and forth. The volunteers were told to count the number of passes made by the team wearing white. At some point, a person in a gorilla suit appears during the video. When the video ended, researchers asked if anybody saw anything unusual. Only half of the volunteers reported seeing the gorilla. The other half reported to have seen nothing unusual.

Here’s a video based on the original study:

Click here to view the embedded video.

How could people not notice the gorilla in the room? Mostly because they weren’t looking for it. They were focused on something else. Magicians have known about this phenomenon for years… so have politicians.

Here’s another example called the “Door Study”

This helps explain how experts can be more susceptible to perceptual blindness than beginners, and why “outsiders” often find solutions that experienced “insiders” miss. Beginners and outsiders are usually more open to possibilities because they don’t make common assumptions. By extension, they’re often better at finding solutions the experts have stopped seeing.

Perceptual blindness sheds much light on why we miss obvious solutions… especially those we mislabel as problems. By focusing on one thing (a problem), we miss something else (a solution). So why not refocus on solutions? This is one of the topics in my upcoming book: “Pink Bat: Turning Problems Into Solutions.” It should be available for the holiday season… I’ll keep you posted.