Big Megaphone

September 24, 2009

A big megaphone doesn’t make the message any truer… nor does it make it more important. It just makes the messenger louder.

On January 13, 1999, Michael Jordan announced his retirement from the NBA—for the second time. I worked with Michael on his book, Rare Air, but truthfully, I was too busy working to care about his first retirement—let alone his second.

For me, July 13th ended around 2 a.m. on July 14th with me sitting at my kitchen table, sleep deprived, having just finished concepts I had to present to a new client later that morning.

As I started off to bed I noticed the newspaper headline: MJ RETIRES!!! screaming across the front page. I opened it up and discovered this seemingly important news dominated many inside pages as well. Read more