I’ll Go To Hell
July 6, 2010
Mark Twain (Samuel Clemens) is considered one of America’s greatest writers. He had a brilliant mind and an unprecedented ability to express himself through words that still resonate today. In his book, Huckleberry Finn, young Huck (the narrator) recounts his adventures on the Mississippi River in the company of Jim—a slave who’s seeking freedom so he can work and buy his family’s freedom.
During the journey, Huck is bothered by the fact he’s helping Jim escape. He realizes by doing so he’s actually “stealing” someone’s property. At one point, his conscience gets the best of him and here’s what follows:
So I was full of trouble, full as I could be; and didn’t know what to do. At last I had an idea; and I says, I’ll go and write the letter – and then see if I can pray. Why, it was astonishing, the way I felt as light as a feather right straight off, and my troubles all gone. So I got a piece of paper and a pencil, all glad and excited, and set down and wrote:
Miss Watson, your runaway nigger Jim is down here two mile below Pikesville, and Mr. Phelps has got him and he will give him up for the reward if you send. Huck Finn.
I felt good and all washed clean of sin for the first time I had ever felt so in my life, and I knowed I could pray now. But I didn’t do it straight off, but laid the paper down and set there thinking – thinking how good it was all this happened so, and how near I come to being lost and going to hell. And went on thinking. And got to thinking over our trip down the river; and I see Jim before me all the time: in the day and in the night-time, sometimes moonlight, sometimes storms, and we a-floating along, talking and singing and laughing. Read more
One Basket
June 25, 2010
Don’t put all your eggs in one basket. When I first heard this expression, I was very young… but even then, it resonated. Over the years it has proven to be true time and again. Don’t invest all your money in one stock… don’t keep all your data on one drive… don’t put all your trust in one person or idea… and so on. By concentrating all our energy, prospects or resources in one area, we risk losing everything.
A few years ago, one of my employees asked why we weren’t pursuing a specific client more aggressively. “They’re huge,” he said. “We could be doing far more business with them.” He was right… and that’s exactly why we weren’t pursuing them. We already had too many resources focused on that account. Having started my company from nothing, I quickly learned the importance of having a diversified client base. It’s easy to be enticed by a huge client. The money and perceived stability are great… until the real cost comes due. Freedom always has a price. I told my employee, “The Lord giveth and the Lord taketh away… the same holds true with a big client.” As tempting as it may be, “Don’t put all your eggs in one basket… or focus all your resources on one account.”
In 1894, Mark Twain’s Pudd’nhead Wilson wrote, “Behold, the fool saith, ‘Put not all thine eggs in the one basket’—which is but a manner of saying, ‘Scatter your money and your attention’; but the wise man saith, ‘Put all your eggs in the one basket and—watch that basket!’”
I’m not suggesting you scatter your money or attention… but being human, we eventually stop watching the basket. This is especially true at the macro level. Without critically thinking, we along with countless others continue putting all our eggs in the same basket. The more we do it, the easier and more natural it becomes. Eventually, the number of eggs expands beyond our individual or collective comprehension. Its reach becomes so intrusive we stop seeing it.
To accommodate the growing number of eggs, the basket must continually expand. This expansion necessitates additional employees and mangers to service, direct and control activities. Initially, the experts in charge assure us that they are acting in our best interests and protecting our eggs. In time they find communicating a waste of time… so they stop. Besides, as the basket grows, more and more people are employed to keep it running… friends and family members, too. The basket expands far beyond eggs and infiltrates every aspect of society. Read more