Pink Bat Video

September 11, 2010


The idea for this video struck me one evening after seeing a UPS commercial. Uncertain of the best way to turn my concept into reality, I called my friend Ryan Schiewe to see if he had any ideas. As expected, he had several. Most involved green screens, projectors, special digital effects, large studios… and big budgets.

“What if I stood at a real whiteboard and you actually filmed me drawing?” I suggested. Ryan agreed to give it a try but stressed, “We won’t be able to refine or manipulate your drawings to look perfect… like those in the UPS commercials.” After purchasing a 4’ x 8’ sheet of whiteboard material, we set up a makeshift studio in Ryan’s living room and did a few quick tests. Before long, we concluded while this approach was somewhat problematic—and not real plausible—it was possible. That was all it took. Read more